Productize


Productize
To take a new service, product or product feature - that a company has provided to a single customer or a few customers on a custom basis - and turn it into a standard, fully tested, packaged, supported and marketed product. For example, a person can productize their expertise by putting it into a tangible object by creating a product based on that knowledge.

An idea, a process, a prototype or an area of expertise can be productized into marketable and salable products. For example, a marketer can write a "how-to" book for new entrepreneurs that would teach them how to market their business, or a web designer can create a DVD series on how to design web sites.


Investment dictionary. . 2012.

Look at other dictionaries:

  • productize — prod‧uct‧ize [ˈprɒdʌktaɪz ǁ ˈprɑː ] also productise verb [transitive] MARKETING to make something that previously only existed as an idea, or in a version used in research etc into a product that can be sold * * * productize UK US (UK also… …   Financial and business terms

  • productize — verb To modify something to become suitable as a commercial product. See Also: productization …   Wiktionary

  • productize — v. An fugly word meaning turn into a product. Why should software vendors offer free technical support when desperate users will pay $3 a minute for help? …   Business English jargon and slang

  • productise — UK US /ˈprɒdʌktaɪz/ verb [T] UK MARKETING, COMMERCE ► PRODUCTIZE(Cf. ↑productize) …   Financial and business terms

  • Electronic design automation — (EDA) is the category of tools for designing and producing electronic systems ranging from printed circuit boards (PCBs) to integrated circuits. This is sometimes referred to as ECAD (electronic computer aided design) or just CAD. (Printed… …   Wikipedia

  • Stroboscope — A stroboscope, also known as a strobe, is an instrument used to make a cyclically moving object appear to be slow moving, or stationary. The principle is used for the study of rotating, reciprocating, oscillating or vibrating objects. Machine… …   Wikipedia

  • Jim Starkey — is a database architect who developed InterBase, the first relational database to support multi versioning, the blob column type (see [http://www.cvalde.net/misc/blob true history.htm The true story of BLOBs] ), type event alerts, arrays and… …   Wikipedia

  • Service bureau — A service bureau is a company which provides business services for a fee. The term has been extensively used to describe technology based services to financial services companies, particularly banks. Customers of service bureaus typically do not… …   Wikipedia

  • ExpoTV — Infobox Company | company name = ExpoTV company company type = Private foundation = 2004 location = New York, NY USA key people = Daphne Kwon, CEO Bill Hildebolt, President Thi Luu, Senior Vice President, Web Operations David Rubinstein, Vice… …   Wikipedia

  • International Committee for Display Metrology — ICDM International Committee for Display Metrologya committee of the [http://www.sid.org/ SID] (Society for Information Display)The ICDM (International Committee for Display Metrology) has been and still is producing a comprehensive Display… …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.